NFL Sunday Ticket on Directv?

Does it make sense for the NFL to have the exclusive Sunday ticket package only available on Directv? I’m sure Directv is paying the NFL a lot of money for this package. I’m also sure it gained Directv a ton of money from new subscribers, especially from sports bars.

Still, they’re also limiting the potential exposure by limiting it to just one satellite company. Not everyone can get satellite tv as many apartments won’t allow it. I’ve got Dish network. I’d buy the NFL package if I could. However, it isn’t SO important to me to cause me to change my satellite provider.

I don’t know, but that commecial is driving me batshit!