Respectfully, your experience is atypical. The Jeremy video is not an obscure bit of cultural fluff. After “Thriller,” it may be the most-viewed and -influential music video ever made. It is certainly in the top ten.
I’ve never seen or heard of t his Pearl Jam “Jeremy” thing either. Oh well, perhaps I was also hiding under a cat at the time. 
If you hear the refrain, you might recognize it if you listened to rock stations in the early 90s.
In Jeremy, kids in a classroom are spattered with blood when Jeremy shoots himself at the end of the video.
IMHO, aside from blood splattered kids, there is no thematic or visual connection between the Jeremy video and the 10:10 video.
I’m just shy of 50. Music videos never much appealed to me.
I’m sure it is. All I’m saying is, not everyone is familiar with Pearl Jam videos, so it seems a little much to expect everyone to realize that the 10:10 videos may have been a reference to Jeremy. I’m not sure that would make them any more sensical anyway.
There are undoubtedly people who are unfamiliar with the bridge of the USS Enterprise or Archie Bunker’s living room, but both are an indelible part of American culture, and so is “Jeremy.”