I’m sure you’re all seen it. It starts with two teen-aged boys drinking some new concoction from DD, which gives one of them the strength to rip a phone book in half. Then it cuts to other things ripped/cut in half, like a car. Over the top, cartoon stuff. Fine.
Then there’s a shot of a cemetery with all the headstones not just toppled, but toppled and broken in half.
WTF??? This isn’t something that can be dismissed as ‘nobody would do this’ hyperbole. Every few weeks there’s a story in the news about a cemetery being vandalized, and how hurtful this is to the relatives of those buried there, and how much time and money it will take to fix the problem.
And yet you’re running a commercial clearly aimed at teenagers that promotes trashing cemeteries as cute or funny or something? What is wrong with you?
It’s been a long time since I organized a boycott, but I’m serious thinking about it. :mad:
If you’re referring to the commercial that the poster above linked to I don’t think those are headstones. I’m pretty sure they are mattresses. They even seem to say so later on in the commercial.
Sorry dude, those are clearly mattresses. I’m not sure why there are a ton of mattresses lying around in a field ripped in half, but that’s what they are.
Incidentally, I thought there was one realistic thing in the commercial: the scale that was broken in half. You eat enough Dunkin’ Donuts and that might actually happen.
At about 0:37-0:40 in the video, one of the little punks actually says “mattress” while pointing over his shoulder to the gravestone-like objects behind him.
I think those gravestones were meant to be mattresses.
Okay…you’re right. :o If you watch the video and pause and study it and all.
But that isn’t the version they are showing on television on the Boston stations. That’s a one minute version – the aired one is 30 seconds, or even less, and they ony have the first shot of the ‘cemetery’ which goes by way too fast to see that they are matresses, and you don’t have the lines of the songs that involve matresses or the boy saying mattress.
IOW, what you see is just a few seconds of a large green field with a bunch of light colored rectangles that are clearly broken apart. So I don’t think my interpreting that as a vandalized cemetery is that strange.
Actually, I suspect that the ad agency expects and even WANTS people to see it that way – makes the commercial look edgy or something. They’re worried about the trend of fewer young adults drinking coffee, so they are trying to make their green glop appealing to teens as something dangerous, extreme…and yet if people object that can point to the long version and say ‘it’s just matresses.’
I still don’t like the commerical because I fear many who see it will ‘get’ the same cemetery vibe I did. And ghod knows we really don’t need to encourage people to go out and tear things up.
I don’t see how anyone can think that was supposed to be a cemetery. I watched the link expected mattresses upended, possibly sticking out of the ground. You know, like tombstones. Instead, they’re just lying flat on the ground.
I mean, it’s a dumb commercial and that green glop looks absolutely revolting, but it’s no more appalling or outrageous than anything else that’s been on TV for the last few decades.
In fact, I think it’s fairly obvious that you yourself are an employee of Dunkin’ Donuts, and are trying to drum up phony outrage about this “scandal” in order to make it onto the news. Or something.
Seriously dude, they are obviously mattresses, some even have the little daisy patterns on them. Chill the fuck out and get your RO on something that is actually outrageous.
“You son of a bitch. You moved the bedroom, but you left the sleeping people, didn’t you!? You son of a bitch, you left the sleeping people and you only moved the mattresses! You only moved the mattresses! Why? Why?!?”
