I’ve been reading recently about a lot of comic book characters and titles that came out when I was in my maximum comic book reading and buying period (basically, the 1960s and early 1970s), and was kinda bummed out because I’d never heard of or even seen these characters or titles. That’s pretty surprising, because the newsstands in my town used to lay oiut a long set of comic books in rows or extensive racks where you could see all the covers. Not as extensive as a modern comic book shop, but, still, you’d think adequate for the period.
Evidently not. I never knew that Harvey comics – which ran Casper the Friendly Ghost, Richie Rich, and that bunch – had a line of superhero comics (and had been doing that since the 1940s). Or that American Comics Group, too, had superhero comics. I never saw any of the Dell superhero comics. I rarely saw the non-Archie comics produced by , well, Archie comics. There were entire characters that were apparently well-known that I never saw, like Blue Beetle (who’s had his own movie).
I was too young to have seen the Gaines horror comics, or Captain Marvel (the Shazam guy – I saw the Marvel comics version).
I blame iffy distribution.
By the time I was reading them, DC had extended its superhero line (which never stopped running Superman, Batman, or Wonder Woman during the 1950s) to second incarnations of The Flash, Green Lantern, etc. and Marvel had responded with The Fantastic Four, The Hulk, Iron Man, Thor, and the rest of their line.
Here are the comic publishers I knew, besides DC and Marvel
Dell – published Walt Disney characters, Tarzan, Turok, and lots of movie adaptations.
Gold Key – took over a lot of Dell titles in 1962, including Disney, movie adaptations, Tarzan, and Turok. Surprisingly, Dell continued to put out titles, including adatations f TV series like Mission Impossible, but their comics became increasingly more difficult to find. I never saw theyr Dracula and Frankenstein comics, which later on made them into superheroes (!)
American Comics Group – published mainly spooky stories. The ghosts were always shown with dashed outlines and colored green. I occasionally saw their “Herbie” comics, but never saw the superhero lines.
Classics Illustrated – great stuff, and they didn’t change them every month.
Charlton Comics – the slum of comic books, with poor quality and weird-looking lettering. They published the movie adaptations of the monster movies Konga and Reptilicus and Gorgo and later made them into series (the latter retitled “Reptisaurus”. Amazingly, Steve Ditko drew several Gorgo stories in his distinctive style.
Fawcett – they had ceased publication of the Captain Marvel series and just about everythuing else before I was around, but they continued to publish a whole line of Dennis the Menace comics, most notably the Special EDitions that usually had him visiting someplace like Washington DC or Hawaii or Mexico
Archie – There was a seemingy infinite number of comics about Archie, Jughead, Veronia, Betty, and the rest of the gang. Even Josie, before she was a Pussycat, and Sabrina. I occasionally saw a couple of thir superhero titles, like The Jaguar and The Fly (and ly-Girl), but didn’t realize there were others, like B-Man.
George Pflaum – only published the Catholic comic Treasure Chest of Fun and Fact, which was only available through our school, until near the very end of its run, when I saw it on newsstands. Surprisingly good compendium of two continuing “serials” and features on arts and crafts, historical characters, sports, recipes (!) and other, with at least one religious piece thrown in per issue. I got a lot out of it, especially from Frank Borth’s “How to Draw” series, whch taught me about perspective and other tricks. I didn’t learn until later that Borth was one of the artists who drew The Raven, Spider Widow, and the infamous Phantom Lady (condemned by Fredric Wertham’s book Seduction of the Innocent as both bondage porn and scanty costumed “headlights” art. I’m surprised he got the gig at Pflaum, but he churned out superb episodic advbenture stories for kids.)