I’m going to disagree with the KFC point - most of the people I knew were calling it that long before that became the ‘official’ name. Just because it was faster to say.
I’m not saying it’s a good choice, but it is different from taking Twitter, with a unique name and terminology, and dropping all of it for something quite out of the blue (heh).
KFC is different. Besides the above-mentioned point that everybody was calling it that anyway, the change was a deliberate attempt to remove the “fried” connotation from the name, due to perceptions about health. It’s still unhealthy as all hell, but at least now it doesn’t tell you that in the name.
“X” is just ridiculous nonsense that heavily undermines the brand.
It wouldn’t be a terrible initial (I crack me up!) name. But there is a lot of brand equity in the name and branding of Twitter and theoretically that might justify goodwill and a competent businessman paying forty-four million American dollars for it.
No they didn’t, the “Double Down” was released in 2010 and discontinued in 2014, it hasn’t been around for almost a decade. Though it was released for a limited time earlier this year.
The grilled chicken was introduced a year before the Double Down and has never left the menu. You can still get it, it’s a permanent option alongside the original recipe and extra crispy. (There is also a newer “spicy” chicken option, but I don’t know if that’s a permanent item.)
Well, since this is now the KFC thread … I haven’t been to KFC in years, but I checked the menu, and around here they have buckets, boxes, combos, sandwiches, wraps, and even “plant-based” sandwiches and wraps – but nothing that says “grilled” to distinguish it from “fried”. Just to add a data point, is all.
If anyone wants to hijack this KFC thread to say something about Elmo and Twitter, please feel free.