Odd new MMO

I caught part of a VG show (Good Game) that was discussing a new MMO. It had features like no leveling, non-medieval setting, and you could mix skills like automatic weapons and elemental magic.

I didn’t catch the name but it sounded fun. The hosts rated it a 9 and a 9.5. Anybody know what I’m talking about, or, better yet, playing it?

The Secret World. I’m not playing it, but it’s been getting raves from every corner of the Internet. Here’s an SDMB thread about it: http://boards.straightdope.com/sdmb/showthread.php?t=651404