As a teenager in the late-'70s, a friend would occasionally exclaim, 'Oh, Emma! – usually when seeing an attractive girl (or ‘fox’, in the contemporary vernacular). I assume he got the phrase from his father, and that it was probably from his father’s era. Near the end of the Hollywood movie Memphis Belle (to differentiate it from the real film), one of the crew says ‘Oh, Emma!’ as he hefts a machinegun.
Wow. “Emma” was it? I thought we were all just muttering “Oh, momma” from the 17970’s onwards, from the earliest days of Funk to Bender’s orgiastic galactic electrocution when he was addicted to jacking on. Who knew. Emma. I just may have to start using it, just to be correct. Wouldn’t want people to think I wasn’t hep. To the jive. That is.