I mean, the name tells you absolutely NOTHING about what kind of food it is. Something called “Dinner” could be roast turkey, toro sashimi, curry chow mein, dumpling soup… Literally ANYTHING. I can’t think of a single other product like this. Even the most generic of generic store brands actually tells you what you’re buying; it’s not like it’s Safeway Breakfast or Albertson’s Lunch.
Is there some sort of legal thing involved here? Why not just TELL the consumer what the hell they’re buying?
Because that’s what it says on the box. I also remember the large box with Kraft Dinner on it in the US.
P.S., it was originally called Kraft Dinner in the US and UK and then changed to Macaroni and Cheese in the US and Cheesy Pasta in the UK.
Yep, my dad referred to them as “Kraft Dinners” all my life, and he didn’t venture into Canada until after retirement.
It’s still the only mac n’ cheese I actually like. MMMMMM, salty cheese powder.
Canadians are smart enough not to be confused by the name when the product is both shown and described on the box. 
Yeah, “Kraft Dinner” bugs me too because of it’s bizarre corporate-esque vagueness. Bachelor Chow is just as descriptive.
It helps that U.S. commercials consistently branded it “Kraft Macaroni and Cheese” for at least three decades.
That’s what we called it growing up in California.
I also think that, if you’re going to call it “Macaroni & Cheese”, it should have cheese in it, not a cheese whey mix, but maybe that’s just me.
FWIW, my 85 year old grandmother who has always lived in Indiana calls it Kraft Dinner.
Known as Hellman’s east of the Rockies. 
(That was one of the weirder minutiae of moving east… Going from Best Foods land to Hellman’s world…)
Nothing to add, but I have never, ever heard mac n’ cheese called “kraft dinner”.
Does this mean that Kraft invented macaroni and cheese? My family and my wife’s family (extended back for generations) have always made homemade mac n’ cheese, and I would have assumed that it existed before Kraft figured out how to convenientize it in a box.
I never heard the phrase until I was grown up, and even then only as a Canadianism.
Not even by Barenaked Ladies?
Not that I’m aware of. I probably heard it but it didn’t register.
Oh… looked it up. The words are too fast for me in that song (If I Had $1,000,000), so I guessed I missed it.
Maybe that’s it- some kind of Canuck regulatory thing, where they can’t really call it macaroni and CHEESE, so they call it “Kraft Dinner” instead.
None of the cool kids call it Kraft Dinner. It’s K.D.
Look again at the picture of a box that Biggirl posted.
Notice how the phrase ‘macaroni and cheese’ appears, and the word ‘cheese’ shows up in a big box?
Yeah, they’re not breaking the law by doing that.
The reason Kraft Dinner is called Kraft Dinner is…
Kraft Dinner is the brand name that Kraft markets it under.
Simple.
Nobody is any more confused by it than by Twinkies not being called Hostess Cream Filled Sponge Cake Logs.
“We wouldn’t have to eat Kraft Dinner.
But we would.
Of course we would. We’d just eat more.”
I’m sure I’ve heard it dozens of times, but it never registered.
(bolding mine)
You misspelled “have it ordained by god to be fit for human consumption”.
Did you know you can buy the powder all by itself?
