GM recently announced the future departure of Oldsmobile from the automotive scene. (A tragic loss, IMHO, especially considering the vast improvement of the division’s products in recent years.)
The demographics of Buick and Cadillac drivers show that, generally speaking, they’re quite old. Personally, I’d never consider the purchase of a Buick or Cadillac – I think of them, and Oldsmobile to a certain extent, as “old man’s cars.” (Yes, I know there’s probably 25 year old Buik drivers out there, but admit it, the vast majority of Buick owners are pretty old.)
Eventually, the folks who would buy Buicks and Cadillacs will die out. They might not be replaced by the generation behind them, since they might have the impression of the vehicles as unappealing. How can you make an auto brand that says “elderly” appeal to younger customers? Do you just scrap the brand and start from scratch, or do something else?