I mean seriously. I can’t remember a point in my adult life when the name Buick has conjured anything but groans. Oldsmobiles are already gone, Pontiac has to be next. Even assuming the cars really were decent, the names are just burned. Does anyone younger than 60 think of these cards as something they want to own? (I’m not talking about classic cars, I’m talking the modern and recent productions.)
It sucks in terms of the job losses, but talk about dead wood…
“Buick” is just an ugly name for a car company or any kind of company. I don’t know what the fuck they were thinking calling their company that. The name has an ungainly, harsh and unpleasant sound to it. Really bad move.
They had some decent models. The second-generation 60s Riviera was pretty classy, and the Skylark was pretty slick. Everything they’ve designed within my lifetime has been lame-0.
I seem to recall listening to Paul Harvey back in the… I guess it would have been the early 80s… and hearing him plug Buicks. So I guess Buick’s target market is the kind of people who listen(ed) to Paul Harvey.
And Buick. Unless I missed something, Buick isn’t dying. At least not officially. A friend of mine bought a Buick recently, and it’s a nice car, but I’ve looked for other new Buicks as I drive around and I don’t see many. GM wants to kill one of their divisions, so they do away with Pontiac. I see a lot of new Pontiacs everywhere I go.
Seems like a bad move to me. I should say yet another bad move.
Back in the early 90s, they did away with the Caprice. So they shut out most of the fleet market (police cars and taxicabs). The Impala’s gained a little acceptance in that market, but most cops don’t want a small front-wheel drive car.
They did away with the Camaro/Trans Am/Firebird line for a while. So there wasn’t a reasonably priced sports car.
That pretty much left pickup trucks and small family cars (IMHO, a family car should comfortably seat 6 people).
But Pontiac vehicles all share market space with similar Chevys. There are two major exceptions (Solstice and Vibe) and it would be a mistake to lose those cars but I imagine these will be rebadged. There’s a strong overlap between Pontiac and Chevy buyers - this brand seemed destined to die.
That requires a front bench seat. Most cars (even larger cars) gave that up a long time ago. One of the few brands that still has it is Buick, which is exactly why my dad bought a Buick.
Back in the day, Buick’s were awesome. The name itself though, probably wasn’t so bad when it first came out (remember, it was 1903). That status probably stopped around 1980 (as a “good” brand), but it has lasted at least that long as something popular.
Buicks are extremely comfortable cars, for the most part; in terms of comfort-to-cost ratio you really cannot do any better.
The styling, however, is decidely Old Fart and has been for a long time, and they’ve had recurring mechanical issues over the last couple of decades. In other words, it was a product line with a lot of strengths that GM got lazy about and never bothered to improve in a menaingful way.
I love my Grand Prix, and I love my friend’s Sunfire. I see them around wherever I go (makes for amusement when driving with others to spot a car just like ours and wonder how they drove all this way without you…).
The reason given for Pontiac being shut down in the article I read was that though popular there wasn’t enough profit margin on them. Sucks cuz in the next 2-3 years I was hoping to buy a new one…
Saturn is another popular company. They’re everywhere. Probably not very profitable though. Back in 1994 when I had mine, it was always a game to spot other Saturns when on the road. Today, it would be a game to spot the cars that aren’t a Saturn.
Cadillac is very popular around here. And I don’t think it’s an “old fart” car anymore either, since they don’t make any big giant barge cars anymore. They do have the big SUV, or at least they did. And they seem to be overpriced enough that GM probably makes money of them.