Driving to work this morning I noticed a new billboard for something called one.6 Chardonnay. It had a tagline something like, “finally great taste and low-carb in one glass.”
What the holy fuck is that all about!?? Somebody please put the break on this infernal Atkins Low-Carb out-of-control hype!
According to the USDA, wine doesn’t even have carbohydrates. They have “Carbohydrates, by difference”.
So based on the alcohol content, the wine will “act like” a carb for purposes of the Atkins diet. But in any case, that amount is under 2g even for a 14% alcohol wine.
ALL WINE IS LOW-CARB so why for the love of Zymurgy does The Brown-Forman Corporation misleadingly say “finally” as if it hasn’t always been that way? This is bullshit and it’s all the fault of marketing people who are capitalizing on the gullibility of consumers who will buy anything marketed as “low-carb”. Morons.