I do a lot of online shopping. (Well, I do a lot of shopping, period).
I always prefer websites that are plainish. The have good colour pictures of the products from various views. A zoom feature (i.e. ability to see the product close up). Size guide, prices easy to fine, etc. J Crew is a good example. The new Antropologie is good too.
I really, really don’t like it when product is zooming around and I have to try to catch it to see it. I don’t like scrolling item lines that whip accross the page. Things zooming in and out of focus when you pass the mouse over them.
These ‘features’ really frustrate me and make me less likely to go back to a site, and much less likely to buy something. However, I assume that SOMEONE must like these features.
So, online shoppers, do you like these types of features when you’re trying to shop?