Thanks for the replies, guys.
My claim is based on something my stats teacher told me. He’s been in the field for about 30 years, worked at George Washington University, worked on a lot of stuff for the government, and does a lot of private work for local and state business.
Anyway, he said they did a study that showed people were less likely to throw away green papers (I.E. they are more likely to leave it sitting on the table/counter/ desk or whatever) and the closer they got to the color of money, the less people tossed it.
He said this in passing though, so I was wondering if there is anything else to back this up.
For the record (and some might remember), we run a business that helps people settle tax issues with the IRS. We mail to people that have liens and levies and such (they are published weekly). Anyway, our mailers actually get a really high response, as most people think their problem is unfixable and are happy to learn they have options.
But back to the issue at hand! The letters come in a regular, white envelope- printed with our logo and adress in the left, their names typed in the middle. For all intesive purposes, it really doesn’t look like junk mail. What I’m wondering is how we should print up the actual flier inside. I had heard about the green thing, so I was just wondering if it had been substantiated elsewhere.
Plus, it’s just a nifty fact (if it’s true).