As seen in this link:
http://story.news.yahoo.com/news?tmpl=story&u=/ap/20030106/ap_on_re_us/peta_kfc_4
PETA has announced it is going to be boycotting KFC because it claims that the methods they use to raise and kill their chickens are inhumane.
Not to debate whether PETA’s allegations are true or not, but it’s my impression that a boycott works because a group of consumers of a company’s products, upset by some policy of that company, refuse to buy the products until the policy is changed. The company, suffering from loss in sales, changes their policy because the boycott is hurting their business.
Now, I might be wrong, but I get the impression that members of PETA are unlikely to eat at KFC anyway, because PETA is an organization promoting vegetarianism, and KFC doesn’t have vegetarian main courses. That being a case,how can PETA boycott them? “Either change your policies, or we will refuse to buy the products we have no intention of buying from you anyway!” isn’t that frightening a threat.