Pherlure and di-dehydroepiandrosterone are fake?

Factual Questions
1

A company called Pherlure very aggressively advertises their so-called pheromone colognes containing an active ingredient called di-dehydroepiandrosterone, which they claim has been proven by a university study to work as an aphrodesiac.

I was curious about this and started researching it, and I came across a web site that convinced me that the entire thing is a fraud – they created fake websites just to promote the idea that a study happened, but really they made the whole thing up.

The site is called Di-dehydroepiandrosterone is an imaginary chemical and Pherlure is a fraudulent product.

So the question is, if these scammers are faking studies, making up imaginary chemicals, etc. and getting away with it, how many other people are doing the same thing with different kinds of products? And why doesn’t the government crack down on 'em?

2

Pheromones are real, and do apparently play a part in sexual attraction.

The active chemical in some “pheromone” sprays in dehydroepiandrostenone (DHEA) – Google that, and you’ll see it’s widely touted for all sorts of things. It is, however, NOT a pheromone.

Di-dehydroepiandrostenone, AFAICT, does not exist, except as a name for whatever’s in Pherlure.