Possessive acronyms

You just don’t use apostrophes like that.

“That company really knows it’s shit” = “That company is aware it is low quality”.
“That company really knows its shit” = “That company is rather knowledgeable”.

Pronouns in general are exceptions, unless you use “your’s, hi’s, her’s, our’s, their’s, etc.”

You mean you don’t? :confused:

j/k

(I sincerely hope this is a whoosh)