I’m sure there’s a reason why this is as it is, but I don’t know it, so I’m asking.
Why is there so little, or sometimes no difference in price between a drink with alcohol and the corresponding non-alcohol alternative?
I may be misinformed on some of this, but here goes. Alcohol costs money; I know that! Fruit juices cost a little less money. Mixers like tonic water and soft drinks are not terribly expensive, seltzer is way cheap, and garnishes like cherries and lime wedges are expendable because they’re supposed to be fresh every day anyway.
If I’m right about that, then it should be like this. Say a rum and Coke, in a bar, costs $5.50. A Coke should cost $2. But it often costs $4, or even $5. Huh? The Coke has to be worth less than the rum, so why isn’t the price reduced by 50% or more?
Then you have the trendy restaurant menu, with their cleverly named cocktails. A Tsunami has light rum, peach schnapps, orange juice, cranberry juice, and an orange slice. It is $7. A Tide Pool has orange juice, cranberry juice, seltzer, and an orange slice. It is $6.50. The rum and schnapps, together, cost .50?
Then you go to a club. Ah, forget clubs; if they could charge you for breathing their air, they would. But why do restaurants and bars do this? Maybe because they think they’re losing liquor profits to sobriety and Starbucks?