I have a few friends who believe differently than me on this issue. If you go into a store and find an expensive item that was accidentally marked down to say, $1, when you take it to the checkout stand, are they legally required to sell you that item at that price? I say that they can refuse sale to anyone at any time and that if you insist on buying the item for $1 they can ask you to leave. There is nothing to prevent a malicious clerk or attempted shoplifter from grabbing a store tag, writing in $1 and slapping it onto a brand new JetSki. Does anyone have any real examples of this legality and not just gut feelings?
You are correct. If the store makes a this a practice as part of some bait and switch tactic I suppose they could be penalized but you cannot force a store to sell you a mis-marked item for an incorrect price. Now if something was on sale and they left the tag on accidently after the sale was over you might have a argument based on customer satisfaction but there is no legal requirement for them to sell you a product at a mis-marked price.