Yes, absolutely, pro wrestling was presented as a shoot back in the day. In fact, wrestlers practiced kayfabe–a carny term, loosely translated as “stay fake” or “remain in character”–around anyone who was not wise to the ways of the business.
AWA promoter Verne Gagne was interviewed at some point in the 70s (I think), and when asked the question, emphatically stated “Pro Wrestling is on the level”.
Promoters like Bill Watts in Mid South/UWF, Eddie Graham in Florida, Fritz Von Erich in Dallas, and Jim Barnette in Atlanta presented the matches as athletic competition, and many of the fans bought it.
Heel (bad guy) wrestlers were attacked by irate fans in various places after particularly heinous acts. During a Superdome show, manager Skandar Akbar had to wear a bullet proof vest under his sheik gimmick because he received multiple death threats prior to the event. Freebird Michael Hayes also received death threats after an angle where he “blinded” the Junkyard Dog. Rowdy Roddy Piper and Ole Anderson were both stabbed by fans. There are numerous incidents of fans charging the ring to prevent “attacks” on their favorites.
Frankly, pro wrestling was a lot more entertaining when it was presented that way. Even as a “smart mark”–ie, a fan that knows the matches are worked, and the guys are not shooting, the suspension of disbelief is still possible during the show, as long as the promotion doesn’t break kayfabe.
Vince McMahon drove the final nail in the coffin of kayfabe when he admitted the matches were worked in sworn testimony. The upside for him was doing so got him out from under the regulation of the various state athletic commissions. McMahon also killed the wrestling business I loved for years, and replaced it with “Sports Entertainment”, which is the style you see in WWE and TNA today.
Finally, it was “Dr. D” David Shultz that slapped Stossel. That was a shoot, Stossel did not know it was coming, but Shultz may have been put up to it by the promoter.