Why is Humpty Dumpty brand chips named after Humpty Dumpty and feature his likeness on their bags? What do eggs have to do with potato chips? I tried e-mailing their customer inqueries people, but I think they think I’m joking. Any thoughts?
What does any product name have to do with the product? Tide detergent has nothing to do with the ocean. Old Dutch potato chips are not made in Holland. My WAG, it is just a name and there is no real significance. Given that the company web site doesn’t mention the origin of the name, that guess stands to reason.
Humpty-dumpty is a famous fictional character with no unpleasant associations, and is in the public domain. What more could a manufacturer looking for a brand name ask for?
"Tide detergent has nothing to do with the ocean. Old Dutch potato chips are not made in Holland. "
Not exactly true, it’s not about direct associations. It’s about creating a set of positive feelings related to the product. Don’t know the products myself but if you look at the word tide, it generates ideas of water and nature, which in turn gives you positive associations ( or buzz words) such as: clean, fresh, strong, natural, healthy and so on, all good things to connect with detergent, and therefore creating an identity for the brand.
Hmm. You haven’t looked at what comes in on the average tide recently.
But on the OP. Who said Humpty Dumpty is an egg? The character was originally a political satire. Either refering to an English King with an ample belly, or an engine of war, depending on who you want to believe. No mention of an egg though.
The origins of Humpty Dumpty are irrelevant to consumers. Humpty Dumpty has been known since the late 19th century, thanks to Lewis Carroll, as a nursey rhyme about a man-sized egg.