Product Placement: The Next Generation

[Tuckerfan]

Mountain Dew has their own film company!

This is the first motion picture produced by MD Films, the marketing arm of the soft drink brand, Mountain Dew, which is dedicated to promoting action sports through film. Transition Productions originated the concept in association with Embassy Row, LivePlanet and Davie-Brown Entertainment. Hired by MD Films to shoot, edit and deliver the movie, Transition Productions is based in New York City.

[mobo85]

I thought this was interesting when I saw “MD Films” in the trailer, then I realized this isn’t the first film produced by a company- Dogtown and Z-Boys, a documentary of skateboarders in California in the early 1970s, was produced by skate shoe manufacturer Vans.