Even tho this is a question pertaining to a film, I think it’s actually more of a debate, so I’m posting in GD; of course, Mods, if you think it’s more appropriate for CS, please move it.
Denzel Washington’s latest film, Flight opened last weekend to some good numbers: US$25 million. It’s also received mostly positive reviews, sitting at 77% at Rotten Tomatoes, with 80% audience approval so far.
The film concerns a crash landing after a midair event, and since everyone survives, the pilot (Washington) is hailed as a hero. The problem is, he’s an alcoholic. And as time goes by, the events of the flight and the crash landing are called into question. I have no idea how it ends because I haven’t seen the movie, but that’s what I get from reading plot synopses.
Anyway, Washington’s character is seen drinking throughout much of the movie, and now it seems that Anheuser-Busch has sent a letter to Paramount Pictures asking them to remove or blur the Budweiser logo in the film.
Budweiser isn’t the only alcoholic beverage shown in the film, tho no other manufacturer has yet asked to have their logo obscured.
Does Anheuser-Busch have valid concerns?
Should Paramount acquiesce?
Should film companies, as a matter of policy, refuse to show real world products being misused or utilized in bad ways?
If Paramount doesn’t acquiesce, do they leave themselves open for a defamation lawsuit? Would they lose such a case?