People who told you that Americans don’t like irony are, of course, the people most informed about American humor. They have usually lived in the US for a while and have deep and abiding ties to the country. As they well know, in a nation like the USA, where the streets are paved with gold, people have never had any need for the consolation and perspective that irony can bring. One needs systemic inequalities, injustice in life, and other hardships to develop irony. In the United States, such stimuli have, unfortunately, always been lacking.
Irony is completely absent from the very beginning of the American comedy tradition. African-American humor under slavery was devoid of ironic descriptions of property-owning whites and hypocritical, Uncle Tom-like blacks, and Brer Rabbit stories relied on the protagonist’s slipping on banana peels for a laugh. Mark Twain was known for his earnestness, relying on pies in the face for a few yuks while lecturing the public on the minor hypocrisies of 19th century American society. Ambrose Bierce’s The Devil’s Dictionary was a slapstick masterpiece, providing the first example of the full “nyuk-nyuk,” which was later adopted by the Three Stooges.
The 20th century brought no changes to the American sensibility. Dorothy Parker, the Marx Brothers, and James Thurber have never used irony in any form. Neither have such classics of American humor as Catch 22, which describes the impeccable logic of using war to address international conflicts of interest. Dr. Strangelove, Or How I Learned to Stop Worrying and Love the Bomb, shows a slight use of irony, but most of that was probably due to the influence of Peter Sellers, an Englishman. Terry Southern, the film’s American screenwriter, couldn’t possibly have thought to include such sophistication in the work by himself.
In contemporary American comedy, the presence of irony is still rather hard to come by. Situational irony, as we all know, had nothing to do with the success of such sitcoms as “Seinfeld” and “Curb Your Enthusiasm.” Irony was utterly absent from “Arrested Development,” and was not seen on “The Daily Show” until John Oliver, from the UK, joined the cast. Similarly, cartoons like “Dr. Katz, Professional Therapist,” eschewed irony entirely in favor of a pure, Marcel Marceau-like physical approach to comedy.
This situation may change as the global economy influences comedy production and distribution. The American comedy industry has been slow to embrace outsourcing, but the success of Borat: Cultural Learnings from America for Make Benefit Glorious Nation of Kazakhstan has shown that American-European collaborations, combined with outsourcing to Central Asia, can produce a successful comedy venture. There has been some talk of moving parody and satire production facilities offshore, where agile 7-year-old fingers can make delicately woven jokes for thirty cents an hour. If cheap Malaysian irony floods the market, we may yet see the introduction of irony consumption in the United States. But until irony is made economically feasible for the middle classes, jokes here will forever be limited to the tried-and-true squirting rose and the joy buzzer.