I just saw the movie for the first time over the weekend (or most of it anyway-- missed a bit at the beginning). It wasn’t anywhere near as bad as I had expected it to be-- I may even watch it again, which is more than I can say for a lot of movies.
Anyhoo, as many will no doubt recall, there were several “viral marketing” type ad websites before the movie came out. These included MySpace pages for the various twentysomethings, but there were also links to websites for a Japanese beverage called “Slush-O” and its parent corporation, which was also involved in deep-sea oil drilling. According to the websites, the beverage was made with a “secret ingredient” only found in the ocean, and it was strongly implied that all this somehow tied in with the Cloverfield monster.
As it turned out, none of this seemed to have any bearing on the events in the film, and I’m curious to find out if the blanks are filled in anywhere else. Is there a DVD extra feature that explains the backstory? Did the makers of the film have any notion about what Cloverfield was actually supposed to be? It seemed like the ads went to a lot of trouble to hint that there was some bigger picture.