Recent examples of new foods spreading and getting popular?

It was triply confusing because I only ever heard this term when I saw a box of it at the grocery store… Lone River Beverage Company | Ranch Water Hard Seltzer Made with Organic Agave and Natural Lime Juice

It’s since become my favorite hard seltzer (by a large margin — it’s so much better than White Claw etc.). But I thought it was just that one company’s name for their hard seltzer. Turns out it’s based after some sort of Texas cocktail?