Why are these colorful peppers so much more expensive than their green brethren? My local groceries often see the brighter varieties of bell peppers for approximately $1.50 each while the green ones go for about a third that price.
I have a couple of theories but no real idea as to what the deal is with the higher price.
I think* that all shades of bell peppers come from the same plant but the red / yellow / orange / etc. colors come from letting the green ones ripen longer. This may be more labor intensive and produce less peppers as you have to keep the pests away for a longer period of time and have to wait to harvest until they are just the right shade. This would make them more expensive to produce and therefore more expensive to buy.
** Theory #2**
Before these other shades were common, they were sold at a higher price as a “gourmet” type of produce. Available on a limited scale and pricier than the common green variety. As production increased the prices remained the same because this allows even greater profit. Production costs go down but you still charge the same “gourmet” price.
Anyone care to enlighten me?