The team is actually paying more to not change the name:
Bolding for emphasis mine. So they could change the name for a mere pittance… And they could even wind up with more money!
So what relatively small amount of money it would cost to change the name is dwarfed by how much they are fighting to keep it and could very well be offset entirely with renewed interest in new merchandise.
One only needs to look at how sports franchises and leagues are able to pump out new merchandise all the time - alternate road uniforms, throwback jerseys, pink baseball hats - to see that a whole new name and logo would be cause a lot of excitement.
The revenue sharing the NFL does might mitigate that somewhat for the team but you don’t think think the league would work with the team if it had reason to believe that it’s traditionally mediocre merch sales had the potential to rocket at the same time the team gets a ton of positive press for changing the name?
So yeah, I won’t have to pay for it. The folks who line up to buy new Washington merchandise - which will include fans but also the same types of people who made Jason Collins the best-selling jersey in the NBA - will gladly pony up the cost.
I realize that you don’t seem to understand that dignity is pretty important and how the name takes that away from them, but just because you don’t understand it doesn’t mean it’s not important.
A lot of the Civil Rights movement was spent discussing what black Americans wanted to be called. Do you think that was a waste of time? Black Americans at the time didn’t. Here’s a story from Ebony Magazine in 1967 discussing at length why the blacks in America felt it was important to distance themself from the term Negro - given to them by whites - and embrace “Afro-American” because many felt that it would be difficult to achieve equality if the name they were called was not one of dignity.
And Redskins has never been about dignity at all, not even a little bit. Natives didn’t call themselves that word to begin with. They don’t really call themselves it now. And if you were to go onto a lot of reservations and start calling them a bunch of Redskins, it might have the same thing effect that Bruce Willis had to deal with in one of his Die Hard movies. (Note that link goes to image that might be unsafe for some work environments).
Maybe it’s hard for you to understand this, and maybe you never will understand, but black Americans in the '60s who fought for equality understood.
And as this 1985 report from the Journal Of Black Studies says, “researchers have argued that these positive and negative connotations are highly influential in the evaluative favorability/unfavorability of the groups who have been associated with racial labels.”
So maybe it’s not a pipe dream after all that if we, as a society, learn that referring to it’s native people as “redskins” is demeaning, that we’ll stop demeaning them on other things as well. So labels are kind of important to how people perceive themself and more importantly to how others perceive those people.
I’m sure they’re not important to you, of course. Because you only see what logic dictates and all. Well, good for you. But the world shows that too many people aren’t like you. And to them, labels are important.
But it’s nice that you’re on board with spending a bunch of money to assist the plight of Native Americans in this country. You do know we can do that… And also get the name changed, right? You do know the two ideas are not mutually exclusive, right?