Ok, memory and google fail me, berate me then help me.
It’s a little gadget, from the US, a small solid state camcorder. It does everything for you, autofocus, light settings etc and plugs into a PC using a USB (IIRC) connection.
The big deal apparently is that it really doesn’t require any more than a point and click, one of those must have gadgets that appear in glossy supplements.
If you know what it is, perhaps you might also suggest if its any good.