Very, very interesting.
http://web.archive.org/web/19990828095410/www.straightdope.com/cgi-bin/ubbcgi/Ultimate.cgi
http://web.archive.org/web/19991117072943/www.straightdope.com/cgi-bin/ubbcgi/Ultimate.cgi
http://web.archive.org/web/20000302174413/www.straightdope.com/news.html
http://web.archive.org/web/19990117092856/www.straightdope.com/otheroutlets/aolpitch.html
Too bad robots.txt often blocked the archiving crawlers.