ombre3
December 18, 2005, 8:57pm
1
Mentioned that I once worked for Sears and a guy at an electronic store where I was shopping asked me if I knew where the origin of Rudolph was.
I was sure it came from a Monkey Wards promotion back in the late 30’s. He was just as certain it was from a Sears and Sawbuck promotion back in the late 30’s.
Hard to look things like that up. Which one of us is correct?
You are, according to snopes :
Rudolph came to life in 1939 when the Chicago-based Montgomery Ward company (operators of a chain of department stores) asked one of their copywriters, 34-year-old Robert L. May, to come up with a Christmas story they could give away to shoppers as a promotional gimmick. (The Montgomery Ward stores had been buying and giving away coloring books for Christmas every year, and May’s department head saw creating a giveaway booklet of their own as a way to save money.) May, who had a penchant for writing children’s stories and limericks, was tapped to create the booklet.
May, drawing in part on the tale of The Ugly Duckling and his own background (he was a often taunted as a child for being shy, small, and slight), settled on the idea of an underdog ostracized by the reindeer community because of his physical abnormality: a glowing red nose. Looking for an alliterative name, May considered and rejected Rollo (too cheerful and carefree a name for the story of a misfit) and Reginald (too British) before deciding on Rudolph. He then proceeded to write Rudolph’s story in verse, as a series of rhyming couplets, testing it out on his 4-year-old daughter Barbara as he went along. Although Barbara was thrilled with Rudolph’s story, May’s boss was worried that a story featuring a red nose — an image associated with drinking and drunkards — was unsuitable for a Christmas tale. May responded by taking Denver Gillen, a friend from Montgomery Ward’s art department, to the Lincoln Park Zoo to sketch some deer. Gillen’s illustrations of a red-nosed reindeer overcame the hesitancy of May’s bosses, and the Rudolph story was approved. Montgomery Ward distributed 2.4 million copies of the Rudolph booket in 1939, and although wartime paper shortages curtailed printing for the next several years, a total of 6 million copies had been given by the end of 1946.
ombre3
December 18, 2005, 9:14pm
4
Super quick responses.
Thanks.
I thought I was right. But he was also so certain he was correct, I started to have some doubts.
ombre3
December 18, 2005, 9:13pm
5
Super quick responses.
Thanks.
I thought I was right. But he was also so certain he was correct, I started to have some doubts.
two simul-posts, and a double-post in reply.
There’s a symmetry there.
xash
December 19, 2005, 11:35pm
7
Moved to CS.
-xash
