It’s difficult to “look past the claims” when dubious ones are still being made for sea mineral products said to be developed by Amena.
The quote about purported use for migraines, cancer, “low immune systems” etc. is from the website of a company in Columbus, Ohio selling Supa Yew. There’s a firm in Australia (yours?) marketing similar-sounding stuff using language like this:
“Are you feeling tired, lethargic, irritable, have other symptoms of mineral deficiency such as constipation, bloating, brain fog, loss of appetite, cramps, your immune system taking a battering lately?”
“Congratulations! You have come to the right place! Our Ionic Sea Mineral products might just be the thing for you”
From a promo for the company’s “Ultra Boost Sea Minerals”:
“These herbs have either all or some anti viral, anti bacterial, and antibiotic value. The common Nasturtium , (tropaeolum ) a member of the mustard family have been used for the liver and for conditions such as urinary tract infections and has antibiotic properties. Sheep Sorrel (rumex acetosella ) is traditionally used by Indigenous Canadians to battle cancer*. In the early 20th Century a nurse Renee Caisse developed Essaic Tea which included Sheep Sorrel (Essiac is Caisse backwards), She believed that her mixture would help battle some cancers.”
Caisse started promoting essiac tea in the 1920s, claiming at times that it was an indigenous people’s remedy, though there’s considerable doubt that’s the case. In any event, essiac tea has long been known to be useless as a cancer remedy and even potentially carcinogenic.
Anyone who’s concerned about being associated with snake oil should 1) avoid mentioning essiac tea in a favorable light, and 2) ensure that any health-related claims for particular products are backed by quality research, preferably studies that examined those products.
*the asterisk on the company website leads to a disclaimer whose U.S. counterpart is commonly known as the Quack Miranda warning. It includes the statement “These products are not intended to diagnose, treat, cure or prevent any disease.” So what good are they?