It should be pointed out that the real-world reason the She-Hulk character was created was not to please the males who read comics, but to try to get more females to read them. This ploy has too often lead to sexism, but I don’t think She-Hulk can be dismissed as cheesecake.
I only read her for a while, when she was a member of The Fantastic Four. Didn’t read much of her own book or her Avengers time, I’m afraid. Always liked her a lot, and not merely for her hotness.
That may have been the public reason, but the actual reason was Marvel making sure to defend/protect it’s trademarks (or copyrights–I can never remember which is which for these purposes–I think it’s trademarked here, but either way). The Six-Million Dollar Man had the “The Bionic Woman” spin off and (something something something) someone didn’t get any creator rights and Marvel was worried that if the then very successful Hulk TV show decided to give him a female counterpart, Marvel wouldn’t end up with the rights to the character.
Sure. In the Gerber/Hitch issues of The Sensational She-Hulk.
Artists making She-Hulk sexy and cute is probably kind of John Byrne’s fault. He really liked the character and made a point of drawing her as a heroic lead rather than a plain-faced screwball in the back of the Avengers. I kind of like that the recent legal-practice-oriented series haven’t tried very hard to make her a sex symbol. She’s big, she’s green, she’s decent-looking, she doesn’t have to be Aphrodite as well.
But I hear that even in her original series, she had a guy who liked her as She-Hulk. And it’s not like the Hulk himself hasn’t had three wildly different love interests in Hulk form.
I don’t think I’ve ever opened a comic book, but I’m familiar enough with the genre to know that there are things like Power Girl’s ‘boob window’ that kinda blow the whole She-Hulk = worst thing ever idea outta the water.
Probably has to do with what’s marketable. The Hulk was created at a time when giant, irradiated monsters on film were popular. He fits the archetype of the scarred, disfigured protagonist like Frankenstein’s monster. Also, I always thought that the Hulk was never a full time hero. He seemed to be the villain at times other heroes needed to stop, sometimes he was the anti-hero, a threat that humanity reluctantly has to rely on to destroy the bigger threat of, say, an alien invasion. Or he was the hero like when Peter David wrote him. Interestingly enough, The Hulk was drawn as much more handsome during that era.
On the other hand there isn’t really much of a market for disfigured female protagonists, even if the creators are aiming for female audiences; at least not that I’m aware of.
Someone mentioned Power Girl. I like the character, and I’m one of the people that think the boob window is kind of her trademark. However, her costume is sexist and if that turns female readers away from the character then maybe DC should change her costume. As long as she keeps her traditional white, red, and blue suit, I don’t have a problem with her covering up her chest.
There’s way better examples of sexism in mainstream superhero comics than She-Hulk.
There are two interesting examples…both named Batgirl. Barbara Gordon was in a wheelchair for a while, after The Joker shot her in the spine. And Cassandra Cain was emotionally crippled.
You’re right, these characters weren’t strongly marketed or marketable. They had their following, but weren’t wildly popular. But they are both very interesting characters, not least for feminist reasons. (Dispempowered by circumstances, they found ways to empower themselves.)