Following the disappointing Climate Change Conference in Copenhagen, it has become apparent that – despite the many on-line and on-the-ground demonstrations by thousands of ordinary folks of their concern about climate change – national leaders around the world were not moved. I started to think about what could be done to send a stronger message.
I have been trying to come up with some direct, but completely non-violent action that the silent majority – ordinary soccer moms, couch potatoes, green consumers, and the like – could take on. Nothing too arduous, nothing too system challenging. Something based on purchases, because that’s often all that seems to count in this world. How about something that would shift things for the powers that be. Cause them to sit up and take notice. I am not seeking to destroy everyone’s computer processing systems.
Let’s see. What about something that, if it went viral, would show up as more than just a blip in the daily economic indicators. Something WSJ, MSNBC and the like might notice if… On April 1, if everyone simply did NOT use their credit card or debit card to make transactions. What if everyone just paid cash on April Fool’s Day, to indicate they know we are fools to think we can continue our normal lifestyles after Climate Change reaches the tipping point. If enough people did this (I figure it would take more than a year to attain a critical mass, so my target date is April 1, 2011), maybe it would send a message that consumers are concerned.
But what good will it do? That’s where I got stuck. So, I came up with a second idea: On the same April Fool’s Day, ask people to call up their home insurance providers (I know, this assumes people are affluent enough to have insurance) to ask them if they are covered for extreme weather conditions caused by climate change. This would create one of two things.
- They would be told that there’s no way their insurance would cover them: not their problem – just like insurance companies plead act of god, nuclear disaster, war.
- The insurance company would be most pleased to sell them additional coverage to protect against climate change.
Either way, this would start them thinking about the implications. And maybe, just maybe, cause a shift in seeing the world – will I be affected?
Now, I am not claiming that these 2 ideas are the best ways to harness the power of consumers. And I don’t even know if consumers can do anything to cause the policy shifts needed.
If you are concerned about climate change, do YOU HAVE A BETTER SUGGESTION. (If you aren’t, then don’t bother commenting).