Which one is the worst?
I think there are worse ones than -SOCCEROOS: HOPPING OUR WAY INTO HISTORY.
http://www.fifa.com/worldcup/games/be-there-with-hyundai/winning-slogans/index.html
The USA one is pretty terrible. I was thinking more along the lines of “FIFA hates us and the rest of the teams are a bunch of divers but it’s still three months to football season so we guess we’ll watch this instead of baseball.” But that might be too long to fit on a bus.
At least the Australian one is funny.
The very fact that an official slogan is required tells you all you need to know.
Before clicking on that link I imagined in my head how banal and embarrassing they would all be and I wasn’t disappointed. Frankly I think the Australian one is possibly the worst…trying so desperately hard to be funny. Kangaroos hop you see? do you get it? they hop? we are hopping? oh my fucking aching sides. That level of humour is not what I expect from them. Bunch of snake-dodging ex-convicts they may be but they have a far better appreciation of humour than that. I suspect they are embarrassed about it as much as I am of the England one.
“The dream of one team, the heartbeat of millions” oh, FFS!
I can’t imagine a scenario where the English fans will pick “their” slogan up with any enthusiasm.
I’m going to have to disagree with you. I don’t think there are worse ones. There are a lot of awkward banal ones, but that’s cringingly bad.
“The Dream of one Team, the Heartbeat of Millions” is one of those that probably sounds a lot better in the original language, before being translated into English, right? Come to think of it “United by Team, Driven by Passion” must be, too.
Of course, Germany’s somehow seems vaugely threatening, Japan’s is literally threatening, and Belgium is pretty honest in two languages about their lack of real chance.
I give the top prize to France, for slipping a philosophical condundrum about the definition of language and meaning into a simple jingoistic cheer; with a runner up to Cameroon for the Zen koan that replaces a cheer.
I think you’ve misunderstood Socceroos: HOPPING OUR WAY INTO HISTORY. It is a reference to the practice of dry hopping when brewing beer. They are saying they will play like drunks.
Or perhaps play all their games actually drunk. Thus the history part.
There is only one way to counter this isn’t there? We are going to have to redraft them ourselves.
Simple rule, maximum of 10 words in the original language, no cheating with pictograms or shit like that. If you are going to include a pun it is going to have to be phenomenally good.
England: “our football is prettier than our supporters…just”
Socceroos: She’ll be right mate.
Or Socceroos: No wucking furries.
Slogans for the USA:
“WORLD CUP SOCCER: YOU KNOW, THAT GAME YOUR 7 YEAR OLD DAUGHTER PLAYS?”
“WORLD CUP SOCCER: RIGHT, THAT FOREIGN GAME WHERE YOU CAN’T USE YOUR HANDS!”
"WORLD CUP SOCCER: 0-0 TIES ARE VERY EXCITING, DAMN IT!’
'WORLD CUP SOCCER: SOMETIMES, GIRLS TAKE OFF THEIR SHIRTS!"
'WORLD CUP SOCCER: WE’RE GONNA KEEP NAGGING YOU TIL YOU WATCH"
“WORLD CUP SOCCER: THE AMERICAN TEAM HAS NO CHANCE, BUT PLEASE WATCH ANYWAY!”
'WORLD CUP SOCCER: NO VUVUZELAS THIS TIME, HONEST!"
Yeahhhh, I don’t know if the “one X, one Y, one Z” is just a common slogan format in German, but you know who elseused it…?
I like how the Korean slogan appears to just be telling their team to have a good time.
I noticed that the Russians went with ‘Nas ne dogonyat’ - They’re Not Gonna Get Us, a lyric made famous briefly by faux-lesbian duo TaTu (youtube link), who of course become more famous with their ‘song’ All the Things She Said/Ya Soshla S Uma (youtube). Wonder if the Kremlin is not going to frown on that, could be construed as homosexual propaganda…
The French always have to take a dig at the English, don’t they? 
You’ll be relieved to know that here in Aus the Great World Cup Slogan ‘Hopping Our Way Into History’ (chosen by internet vote, of course) has been a topic of conversation on the radio talk-backs and morning TV shows. Reaction - universally negative and embarrassing.
The slogan is apparently going to be painted on the team bus(es). The best alternative I’ve heard to now continues the Kangaroo theme:-
‘What’s that, Skip? The Bus has fallen down a mineshaft? Thank f##ck for that, then’.
32 slogans, huh? It takes a special kind of genius to write that many words and say absolutely nothing.
Hey, our current team is the best we’ve had in decades! And we finished 4th in 1986 by the way. The rest of the world has forgotten but we haven’t :D.
It seems to me that it’s a habit that is well reciprocated.
How about Fußball macht frei next time :eek: ?
True, but at least it stands out. The rest are basically remixes of the same “inspirational” words, over and over again. Although “Real men wear orange” made me laugh, as did Belgium’s. Japan’s was . . . more than slightly terrifying. I wonder if the samurai were good soccer players.
It’s between Real Men Wear Orange and Impossible Is Not a French Word.