Starbuck’s original (now reintroduced) logo. Google for example.
I honestly don’t know what to make of this; a mermaid with a bifurcated tail? It isn’t quite pornographic because there’s no groin detail, and the tails really don’t suggest human legs, at least not to me. But it’s… weird. WTF?
She is not a mermaid. Mermaids have a single tail. She is a siren. Sirens got a split tail ending in flipper feet. Did you folks skip out of high school biology?
Well, I hope it’s temporary–I can’t say I care for it. It just makes me kind of uncomfortable, like “ow, that’s gotta hurt, no wait, it’s fishlegs, still looks painful.”
But I don’t drink coffee, so who cares about my opinion anyway?
What really makes the illusion complete is the patch of hair, I mean shadow, above the scales. While I drink Starbuck’s at least once a week, I hadn’t noticed the logo change! I’m not terribly aware of my surroundings at 6:30
I was trying to figure out what a mermaid had to do with coffee when I read the OP. The only thought I had was “drink coffee to dispel those nasty imaginary images you see before you truly wake up.”
Then I read in the later post that the siren was supposed to be as “seductive as coffee itself.”