Worst logos ever.

I like logos. But there are some out there that are so horrible, they’re actually kind of cool.

My favorite bad logo is the New Jersey Turnpike:


I have no idea who designed it, but it’s as if the individual used his/her IBM Selectric to lay it out. It’s terrible… but also cool, because it’s so bad. Instantly recognizable. In fact, I’d like a shirt with the logo on it!

Other nominations? Special points for very well-known logos that are hideous.

Not to mention the prominent use of the letters “TP”.

The NJ Turnpike logo is OLD, as old as the Turnpike. I don’t think it’s ever been changed since day one. All the logos from that era were simple, not artistic. Esso gasoline was just the word Esso in an oval, for instance.

Sure they could update it but the Turnpike Authority is not a corporation with image issues nor does it need to show it’s hip or modern. If you need to get from point A to point B and the Turnpike is the best way, you will take it. No competition except for the local roads.

Some logos done wrong.

The Turnpike logo is genius compared to the Parkway logo. At least the Turnpike one has a distinctive shape and some contrast. It’s really hard for people to find the Parkway signs at night or in poor visibility conditions, especially if you’re not used to it. It’s just a round smoosh. It doesn’t stand out from all the other round signs out there. And the arrow pointing you toward the Parkway (usually on a smaller square sign right below it) is the same green and yellow, so it can be really hard to figure out which way to turn.

No matter how many times I see it or how old I get, this always makes me laugh.

There’s the infamous OGC logo from Britain that caused some embarrassment a while back. Especially bad since they put it on things like coffecups sideways.

We also have the appalling London 2012 Olympics logo. (Hint for interpretation: Lisa Simpson giving a blowjob.)



I don’t get it.

Tilt your head to the left and you’ll get it. It’s just wrong :smiley:

Fools! I present to you the Swedish property management company Locum’s Christmas campaign for a few years back.

Never again will a copywriter screw up so gloriously.

Well, Santa only comes once a year…

…and that’s down a chimney.

It’s a wonder Mrs. Claus sticks around.

How pathetic. I had to turn my head to the left and stare at it for at least thirty seconds before I finally got it.:smack:

It took me a second, but I finally got it. It’s not horrible, but not polite.

I didn’t get the next one, the TransUnion logo. Is it a sex thing?

My close friend works for the design agency that actually designed that logo. Now, whenever they produce a new logo, they have to run it through the “OGC test”.

Great embarrassment for them, much hilarity for the rest of the London design profession.

I agree. Every time I press the button I wait for the bacon.

You can’t beat a can of twat. :stuck_out_tongue:

Worst logo? It has to be the Sherwin Williamslogo. It’s not even worth a chuckle. It’s just gross.