…and of course, those of you who were there saw the interactive pac man art they had. Previously, I’d seen ones with corporate imagery such as Dr. Seuss and Tetris, to name the only other two that come to mind.
Does someone pay someone for the privilege of this? Does Google pay for licensing? Does the company pay Google for the advertising? Does anyone know, or is this tight lipped? I’m idly curious about it.
Saturday, 22 May 2010 is the 30th anniversary of Pac-Man. Given Google’s long history of modifying its home page logo to commemorate significant events, regardless of licensing issues, it’s win-win for all concerned.
I’m assuming that Google certainly made arrangements with the company. Yes, a 30-second search says they did according to CNET article. It would probably be a simple licensing agreement.
However, Google’s own people coded the game, so they didn’t have to pay anyone outside the company for the game itself. Paying licensing fees seems to be the limit of their cash outflow on this.