I have, over the years, developed some theories about sports fandom.
I grew up without any interest in sports, either watching or playing. No one in my family watched or cared about sports. In Junior High, I was given permission to sit out the flag football games in PE after I eventually managed to convince the coach that I wasn’t just being obtuse, but that I really didn’t have any idea what he meant by “run up the center and cut left in front of the blocker.”
My small, liberal arts undergrad school had no football team and gave very little emphasis to sports in general. Basketball was the one big sport, and players (at least the ones who made basketabll a major part of their college career) were probably looked down on as much as elevated (partly because if they were any good and had any brains, they presumably would have found a more sports-oriented school to play for, if that was one of their main reasons for going.)
In graduate school (at seminary) I had some friends who eventually managed toconvince me to watch a number of football and baseball games with them, and I found them surprisingly enjoyable. The main obstacles to my enjoyment, however were 1) my lack of understanding of the mechanics of the game, and 2) I never had any idea which team to root for.
The second problem caused me to develop the theory that since triablism (or at least having a team to root for) is a key part of sports enjoyment, it helps enormously if you already have a tribe. I grew up in Arkansas, but my parents weren’t from there and I never enjoyed living there very much. I went to seminary in DC, but I wasn’t there long enough to feel like a Washingtonian. So I didn’t have a “natural” team to identify with. I realized, however, that if there had been a popular team representing my seminary or, even more, a team representing The United Methodist Church (which I then identified very strongly with, seeing both my personal and professional life tied up intimately with the organization for the rest of my life), that it might very well have been enough, combined with the moderate enjoyment of simply watching a game, to actually make me into a fan. Possibly even one who would, concievably, paint his face (though not reschedule work or a wedding).
I decided that a key factor in influencing the degree of sports fanship people felt was probably the degree to which they felt connected with the area they lived in, had grown up in, or went to school in. None of those applied to me, but I could see how it would give someone a natural identification with sports team.
Talking to sports fans, I quickly found out that this was not necessarily the case. Many people felt no particular connection to the area their favorite team was from. But they often felt a strong connection with their family, which had a long history of supporting a team. Other people didn’t have a family connection per se, but had memories of watching games with a particular person (usually a parent) who nurtured an interest in sports. The key seemed to be that they already felt a strong connection with a person or group, and that sports then became a further source of connection with those people.
Other people had played sports at some point and came to identify in that way with people playing sports, and to appreciate those teams or individuals who played same way that the person had or wished to have. Again a clear, natural source of identification between the fan and the player/team.
In summary (and I here’s the significant part), most fans had a preceding relationship (with people, with a sport, etc.) that led them to a natural interest in a team or a player or the sport itself, which then naturally developed into a hobby and a passion.
Many fans have praised sports for being so accessible, but that isn’t actually the case. I find most sports very difficult to follow and understand, and asking for basic information (how many points is touchdown?) from fans can be very embarassing. It’s easy to imagine someone developing an interest in a tv show (even one you don’t personally care for) simply by happening upon, say, a Star Trek rerun and finding interesting. Becoming a Trekkie may be an extreme aberration, but it’s easy to see how the interest began.
Non-sports fans find the idea of casually sitting down to watch a three hour game they don’t understand and don’t have a pre-existing interest in absolutely baffling (and frustrating and boring when they try it). But most sports fans didn’t begin that way. They had an “in” into the world of sports, which some of us (a minority) didn’t have. The necessity of such an “in” and the ubiquity of such (making those without an “in” a distinct minority) is what sets sports apart from practically any other recreation.