MMOs will need to innovate like crazy, and I think the current crop of developers are realizing that. You can’t make a standard fantasy game like EQ or WoW any more, because you simply can’t kill WoW. That’s just a fact that people are starting to accept after all the attempted WoW-killers failed miserably. There’s no point in making a game like WoW because your playerbase probably already plays it and they’re happy where they are.
This is a good thing, I think. WoW does the standard fantasy RPG and does it very well, but it isn’t the be-all and end-all of MMOs. There is absolutely room to expand if developers can stop trying to fly too near the sun, and we’re starting to see bits and pieces of that in the new crop of games.
Personally, I think moving toward squad-based tactical FPS PVP is a very solid direction. APB looks exceptional and I expect very good things from it. It’s a modern-day Cops versus Robbers with constant gang warfare. Global Agenda has a heavy focus on squad tactics and limited intense engagements that influence a more widescale strategic campaign. Dust 514 is a strong innovation, a ground-based squad FPS that directly interacts with and influences the already popular space-based EVE Online.
And then there’s my favorite MMO of all time, Planetside. It rose and fell way before its time, and Sony never gave it the love it deserved. It’s still going, but global warfare needs a lot of players to truly make it interesting. Sony is planning on a Planetside 2, but I simply don’t trust SOE at all. I think APB will be a better spiritual successor to Planetside.
That all covers a wide area that WoW’s PVP offerings simply can’t compete with. Then, of course, there’s the more conventional MMORPGs that occupy different genres. City of Heroes and Champions Online are strong and healthy superhero games with a focus on customization and personalization that WoW severely lacks. Star Trek Online looks like it may be a solid offering with no other competitors in its space aside from EVE Online, but even then EVE is simply a unique beast that doesn’t quite compete with any other MMO out there. LEGO Universe just recently put out its trailer, and it looks like it will have a strong appeal to adults and kids alike.
As for revenue models, we’re starting to see exploration in that area too. Guild Wars’ model has been good for it, but it’s remained a pretty small-scale game out of necessity. DDO’s freemium model is chancy, but they seem to be thriving right now. Global Agenda plans to make a portion of its game free to play, with access to the larger world campaign contingent on a subscription. Still, I think standard subscription is the most solid and tested model, and most games would be wise to stick with it.