Something’s been bothering me about the ‘Suburu Heaven’ commercial that’s been playing for the past few months. In this commercial, a guy drives his old Suburu for two days to read a Pleasant Natural Setting where other old Suburus are parked. The idea is that Suburu owners know of this place, and they can go to it to get parts to keep their cars running. Sort of a private, free Pick-A-Part.
Only the guy’s Suburu is running well enough to make a two-day trip. Even given that most people aren’t as altruistic as to consign their cars to the common good of their tribe, why leave a car that’s running? If the purpose of Suburu Heaven is to provide parts to keep cars running, then why not give the running car to someone whose Suburu isn’t running and take the non-running car to ‘Heaven’?