I was walking along the display of large screen TVs in Walmart when I noticed that two of them are using the image of the TV on the box to advertise a show on that TV. The first was for Conan O’Brien Plus which is apparently only available on Samsung TVs. The second was for a Star Trek (?) movie with a bigger than life size image of the star’s head in pseudo 3D popping off the box.
This is a great new medium. The image is 5 or 6 feet wide and right at eye level in the store. The next level will be product placement with Conan or whoever drinking a Pepsi while advertising their show on the TV on the box in the Walmart.
