We don’t need a new name, just a catchy slogan.
“Horse? Of course!”
caballo
Yeah, cheval has real promise.
Bridle Sweet.
Mane Dish.
Trigger Fingers.
I’m not sure, but you’re going to trigger a lot of negative responses if you don’t scout out what people want to hear ahead of time. I guarantee you this though, if you have the spirit to get the right name then it will surely spread like wildfire and when that happens, then the spoils go to the victor.
Steakretariat.
Fruits de mare
This is an answer that I’ll endorse.
This should be theoretically possible. “Rocky Mountain Oysters” sounds better than “steer testicles.” “Chilean Sea Bass” sounds better than the bad sounding (and scary looking) “Patagonian Toothfish.”
“Chicken of the Stables/Range”? Yeah, I don’t have much.
Dobbin burer. (might be © Harry Harrison, though)
Trigger Burgers
Seattle stew.
Thorough bread.
“Looking for a change from chicken wings? Try Equisnacks!”
Texans might actually be up for a helping of chicken-fried horse.
Le hoof sur le toit
Raw horse in Japan is called Bashimi. Some play off that.
Well, if they are going to market it aggressively they may as well go with
Dead Horse
Mr. Edible
Slogan: Horse! Now that’s a meat of a different color!
It worked for pork (kinda).
Can’t beat it!
Champion steak.
Lots of good ideas here jockeying for position.