Hi everyone. I just re-subscribed. I was surprised as how much looking around I had to do to find the subscription window. It wasn’t hard, but it wasn’t easy either. I follow the philosophy that any business should make it as easy as possible for customers give you money. The User Control Panel is not the first place I thought to look for the subscription link. You might want you consider adding a link to the payment page (http://boards.straightdope.com/sdmb/payments.php) on the homepage, on the user profile page, or both.
I hope this doesn’t come off as a criticism, because I don’t think there is anything wrong with the way things are now. I just think that my suggestions might increase the number of subscriptions enough to more than justify the effort of adding the links.