He don’t want no DEI contract!
For those who, like me, have never herd of Icryo, it’s a franchise to sell woo to the gullible.
It sorta makes sense that people who think of themselves as “alphas” preying on the weak “betas” would want to buy such a franchise. Plenty of trumpists in that category. Either that or people into woo themselves. Neither of which are the sorts of minds likely to succeed at a business.
I’m not qualified to opine on the parent company’s franchising arrangements, but @JohnT is an expert & I’ll gladly take his word for that stuff.
ISTM a lot of big league grifters make their money by grifting the little league grifters who in general think they’re too smart savvy to be grifted. Nope.
All the while never stopping to think that if you’re paying someone for permission to put their name on your company, you’re at the very best a “gamma”. 
“I’m Dr. Bruce Banner and I approved this message.”
My sister’s husband is a retired dentist. He served in the Army for 2 years as a dentist during peacetime. And he’s the first to fly the flag, vote for FOTUS, watch Fox News, and claim every VA benefit he can. I don’t dislike him except for his politics. I’m anticipating with glee when his VA benefits are cut.
So Gwyneth Paltrow is franchising the smell of her vagina?
An honestly run franchising operation need not be that at all.
Due to a lack of effective regulation (sounds familiar?), the franchising industry has largely turned into a scam on the gullible. If they weren’t gammas before they signed, pretty quickly they will be.
Nevertheless the name of the business sounds suspiciously snowflaky since it looks like it’s pronounced “I cry, yo”
Possibly, it’s “I cry, ‘Yo!’ --” what you naturally do when you urgently need a cellist.
Or what Jesse Pinkman does to get Walter White’s attention.
Or when Rocky has something to say to Adrian.
I guess we should be open to the possibility that the company was started by a dyslexic Jew who frequently found her self crying “Oy.”
I mean … we can’t rule it out.
Yes; right wing culture is quite literally designed to make people gullible and easy to manipulate. And unwilling to admit even to themselves when they’ve been fooled. Mostly for political/religious/culture war purposes of course, but that also make them easy to scam.
Here’s the thing:
He added that Trump considers tariffs to have three benefits: as a revenue source with the U.S. running massive fiscal deficits, as a way to protect industries and workers from unfair practices around the world, and as “the third leg to the stool” as Trump “uses it for negotiating.”
Anyone notice the problem with that “third leg” there?
To use it for negotiation, you have to be willing to drop, or at least significantly reduce, the tariff, which destroys its utility for the first two legs.
A two-legged stool cannot stand.
“Biden never gave me an all-expenses paid trip to the Caribbean!”
Boo. Hoo.
“Nobody that I’ve talked to understood the devastation that having this administration in office would do to our lives,” Piggott, 47, told Reuters in an interview, saying she would not have supported Trump if she knew then what she knows now.
“As much as I think that President Trump is doing wonderful things for the country in some regards, I don’t understand this at all,” she said.
https://www.reuters.com/world/us/doge-job-cuts-shake-trump-voting-west-virginia-town-2025-03-07/
These people are morons.
Yet more evidence that IQ tests should be required before voting.
What “wonderful things”? Hurting people who aren’t her?
Yes. I’m afraid so.