Synch with your favorite app! - huh?

A lot of USA network shows begin with the announcement, “Synchronize now with your favorite app!” But they don’t tell you what app to use, or what you will get. I’ve tried using Shazam, and I get a few tidbits of information about the show, but nothing that seems worth the bragging they are doing.

What app do I need to use? And what do I get out of it? Thanks, gang!

Did you take a look on their site? Maybe this.

Dunno, but they have an iOS app which is described thus