About 10 years ago, several members of my family and I went on a week-long rafting trip down the Colorado River (yes, awesome time, natch).
When it was over, the company that ran the trip gave everyone a bag of company-branded gear – one of the items being a t-shirt. It has the company logo, plus a long panorama drawing of your standard desert/mesa/canyon scene.
Ten years now I’ve been occasionally wearing that shirt, and it wasn’t until yesterday that I really looked at it. Very clever, guys.