Check out this link. I is a company called FCKH8 which I guess sells t shirts, who have this commercial where these 6 year old girls drop several f-bombs in order to make a point about issues involving sexism.
Here is what Ms. says about it: “There is nothing feminist about using little girls as props in order to sell t-shirts—in fact, I would argue that this is the opposite of feminism. There is nothing feminist about exploiting a bunch of little girls by having them swear and talk about rape statistics just so that FCKH8 can make a quick buck. There is nothing feminist about creating an association between potty-mouthed little kids and social justice—and that’s not a slight against potty-mouths, because I fucking love swearing. But rather a statement on the fact that this video plays into a lot of the negative stereotypes that people already have about feminism.”
Personally, the issues addressed are important but having children spout curse words to sell t shirts is not a way to deal with any of it.
It got a little annoying and highly strung after a few seconds, but I got the point they were trying to make. And I doubt teaching a few 6-year-olds to say one particular syllable is going to traumatize them.
This isn’t exploiting children any more than it is to use them in commercials or whatever. The sooner people who shiver at the thought of naughty language get the fuck over themselves the better.
I kind of get what *Ms. *is getting at - I have no problem with fucking swearing (like Stephen Fry.), even from kids, but this was just a cheap hook. I wouldn’t call it exploitation like they did, though, just a crap ad.
I feel the same about the GoldiBlox ads - there’s ways to say you’re against sexism, and then there’s being a dick about it (if you’ll pardon the phrase).
Oooh, edgy! Now my ears are crosshatched with paper cuts. A lame gimmick a-slosh in a sea of lame gimmicks competing for the modern 15-second attention span.
“But it’s for a good cause!” You bet! How many t-shirts do I have to buy to eradicate sexism? If it’s like, no more than three, and they take AmEx (so I can get the SkyMiles), I’m totally game.
By coincidence, I’m producing a viral ad for a startup company that makes vegan cross-trainer shoes and 100% recycled yoga mats. It’s a line of hobos bent over and doing the goatse stretch. “Oh, you’re offended by the sight of all of these exposed rectums? Well, you know what’s really offensive? Millions of people homeless or living in poverty!”
The girls are adorable, but it doesn’t seem like an effective way to make a point. It’s just language, it’s no worse than any other use of kids to sell stuff.
Overdone obscene language is a reliable symptom of lazy intellect or outright stupidity. It’s done when one can’t be bothered to think of a better, more apt, more accurate word.
Like chef Gordon Ramsey. It seems every word out of his mouth is f***. Why? Oh and its interesting that the show in the US he doesnt use them nearly as much.
The ad is about a minute too long, but I like art/media that gets to the point.
I think little folks should be taught to curse earlier, if nothing else. It’ll teach them something about the power and meaninglessness of words.
Wait, no scratch that, the words being forbidden probably teach more about the strength and pointlessness of words.
So I’ll amend my position to: These girls should have been taught a greater variety of swear words, or been edited down. Kids in general (and you and I) should be scolded for using them in front of the frail. It’s more fun that way.
I think you mean in the UK shows he doesn’t swear as much. It’s the US that has him “fucking” up the show because apparently us US Americans are stupid and need a shock value to like something.
Same thing with these retards and their retarded commercial.
“Oooh look at us we’re edgy.”
“Yeah we’re awesome because we’re edgy.”
“Aren’t we so edgy?”
“Edgy is, we are.”
“Edgy R Us”
I absolutely Love this! This exorcises more than one issue in our society. Equalism, right to free speech, and stereotypes.
Let me start with the topic at hand, teaching boys or girls to say “fuck” in its self is not recommended. Letting them figure it out themselves and teaching them when and when not to say it (out of respect of unknown others) is recommended. During this teaching, not punishing them when it would make sense for it to be said, like the setting, the way it was said, why it was said, and the company present.
For example, if I had a 5-6 year old son or daughter, and he/she tripped and skinned their knee and they held out “fuck that hurt” or something to that effect. There wasn’t anyone else around besides myself and other family, I wouldn’t think that they should be punished for it.
IMHO, anything dealing with kids depends on the parents. Kids are sponges, make sure they learn the right lessons, and how to function in todays society and you can teach your kids anything no matter what it is and they will be ok.
Well you’re talking about it so it worked. love them or hate them FCK8 does successful campaigns and most of their videos go viral with millions of views.
Its just a word and they’ll learn it eventually anyway…