Well, he’s worth a bazillion bucks to Satellite radio because he’s the most popular radio show in America.
His move to satellite gives them credibility (at least marketing-wise) and due to the loyalty of his listeners, perhaps will push them past the point of subscribers they need to achieve profitability.
As to your second question: people will listen to talk radio on satellite for the same reason they listen to talk radio on regular broadcast radio. . .some people prefer listening to talk radio instead of music.
Radio is not, and never has been, solely the domain of music. Radio programs, and talk radio, have always had as much of a place on the airwaves as music.
I have XM, not Sirius, but I spend most of my time on XM on talk stations even with 100 channels of music. I much prefer talk radio, even Howard Stern, to music.
Also, to the OP: when “Private Parts” came out, he was already done at WNBC. In between the end of the movie, and the actual filming of the movie was MANY years that he totally left out. I’m actually surprised that he hasn’t followed Private Parts up with something else.
He really loves radio, though. I’m sure he could put out another best-selling book, or another number 1 movie if he tried, but he really is dedicated to his show. As childish as he can be, it’s obvious to lsiteners that he puts in a lot of time and work. No one would dispute that.
About the “middle-america” reaction. . .his show is scrutinized, fined, was dropped by Clear Channel Broadcasting (a huge radio conglomerate) in several big markets. Most of those markets he was picked up by other stations.
He is even more restrained now because of the FCC than he used to be. That’s all going to change when he goes to Satellite.