Here’s a method that worked when I wanted to break into a new industry. Requires a bit of prep and phone work, but I got 10 interviews before I had to fill out a single application.
I was looking to break into a new industry, business consulting. Instead of looking for BC jobs, I put together a list of 25 firms and people who do business consulting here in San Antonio, including names, titles, phone numbers, and Linked-in profile address.
I called every one of them going down the list, saying the following (condensed)
“Good afternoon, is Jinx there?”
“Jinx is in his office. May I help you?”
“Of course. My name is JohnT and I was calling Jinx to ask him about his experience in business consulting. I see that he is a 20-year expert in Lean Six Sigma and, thinking about going into business consulting myself, I wanted to talk to an expert who ‘isn’t’ (be sure to emphasize this, kind of looking for relief) trying to sell me some classes. Would I be able to get 10 minutes on Jinx’s calendar, please?”
“Let me put you through.”
“Hello?”
“My name is JohnT - do I have you at a bad time?”
“No, I got a couple of minutes.”
“Thank you very much - this will not take long. I was calling to set up a time for an interview about your experiences in business consulting. I am thinking about going into business consulting myself, and before I took the plunge and made the commitment to spend money on classes, I wanted to talk to an expert, like yourself, about what this job entails and what it takes to be a success. I have about 10 questions I can ask now, or if you prefer, I can call you back after the work day.” (and you better have 10 questions prepared in case Jinx says “Sure, go ahead.”)
Most of the time, they’ll be glad to talk to you. Some won’t, but don’t worry about that.
Here’s what happens during that informational interview: Jinx starts asking me questions. “Why do you want to do this?” “What’s your background?” “What do you know about the XYZ industry?”
If you know what you’re doing, and you’re prepared (Linked-In, research in Jinx’s company), you can recognize these as potential buy signals, so be sure to tailor your answers to what you’ve learned in the interview and Linked-In page. The goal is to make Jinx interested in you, so that he starts thinking “well, maybe we can use JohnT. Let’s at least get him in here for a formal interview.”
Whatever you do, resist the temptation to have a long phone call with Jinx (sorry). You are always better off keeping it short and securing a face-to-face in the future.
So… how did it work for me?
25 Business consultants
15 Contacted
10 Interviews
7 Progressions where they started interviewing me
4 2nd interviews
2 Offers
2 Jobs
I cast a wide net and caught some fish. This technique probably won’t work if you want a specific job in a specific company, but it can work if you’re looking for a type of job offered by multiple organizations.