I’ve made that comparison more than once.
It’s a defiant FU to convention. With a major side order of “Get the F out of my way, you peons!!”
The Humvee was very mismarketed, IMHO.
In any case, I saw a Cybertruck today for the first time. It was in a weird flat black.
I think we can expect some Cybertruck driver out there to install a diesel burner just so they can roll coal. It’ll still have better emissions than the typical ICE truck.
I don’t necessarily disagree, but what is your contention? Who did they aim at and who should they have?
Recognizing the original HMMWV-look alike and also the overgrown SUVs / Suburbans-on-steroids that followed.
Well first off, I am no student of the civilian Humvee. I just saw them on the road in Saudi before they went away. I sat in a few. I only have impressions. My main impression is that the brand failed. I blame the marketing.
The original Humvee was driven by Schwarzenegger. I saw him on some talk show saying it was not yet ready for mass market. He mentioned the turn signals did not turn themselves off. The version he drove was the military vehicle with apparently just enough changes to the lights and stuff to make it street-legal.
By the time the brand went away it appeared to be just another large Suburban sort of thing. The vehicle lost all its differentiation. It was no longer something special.
Had I been in charge I would have held onto the original military vehicle. I would have tripled the price. I would have made it hard to buy. I would have made it the ultimate macho machine favored by the very rich and some commercial firm. Very macho.
==
“Sir, the boss says you want to buy a Humvee, is that right?”
“Yep.”
“OK we have three on the lot I would like you drive one over the weekend to see if you can handle it. Before that I need you complete this safety video, it is only thirty minutes. We don’t want you sideswiping anyone on your test drive.”
–
“How did it go, she’s a beast isn’t she?”
“Long is OK, but the width takes some getting used to. Still it handled the road down to the creek with no trouble at all, let’s make a deal.”
“Great. Now here we are going to insist you take the on-road package. Our lawyers require it. That is $1,234. Air conditioning is standard. Will you want the rollover bars? Could your children handle the back doors or will you need the lightweight versions?”
==
The idea would be to sell fewer of things, but at a higher price. The idea would be to have something priced like a Ranger Rover, but not aimed a luxury and class, but macho and brutishness. Something unique in the marketplace.
Good to know. Boy, did it look crappy!
I used to drive a Corvair - which for years was the cheapest entry into “classic” cars. As I recall, some people got pretty acceptable - 10-footer at least - results from rattle cans and rollers.
LSLGuy - So how do you do that?
StG
Here the post where one of the other Dopers sussed it out after lots of us ran experiments.
It’s super easy to post vids that always preview inline and can be played back inline too. It just takes a couple extra steps while creating or editing your post.